Viacom wanted their new BET Offices in New York City to scream black culture. We connected with local artists and the BET staff to let their new space act as a platform for their voice. Opened in 2020, the multi-floor workplace is a dynamic and rotating expression of BET’s brand culture, values and content.

A curated masterplan with custom interiors and bold graphics gives the BET space a distinctive cultural edge — one that celebrates creativity, amplifies identity, and reflects the vibrant energy of the community it represents.